HEALTHCARE MARKETING EXPERT, INTRAPRENEUR, DIGITAL SOCIOLGIST, MEDIA ARTIST, SPEAKER
I am an MIT-trained healthcare innovator and a former scientist with over two decades of experience that spans the US, EU, and internationally within agency and corporate environments.
As a former scientist, I recognized the interconnectedness between creativity, holistic thinking, and impactful innovation early on. With this realization, I developed a creatively driven and AI-enabled approach to commercialization, helping over 50+ global conglomerates and startups establish sustainable market leadership and gain a competitive advantage.
My commitment to bridging the gap between science and people has enabled me to drive digital innovation for companies like Pfizer, AstraZeneca, Amgen, Merck, and J&J.
Growing up in a multicultural household of artists and traveling at an early age gave me a unique vernacular that stems from empathy and the ability to challenge conventional thinking. I love pushing the boundaries of creativity with technology, whether it’s harnessing the power of AI to redefine engagement or creating platforms like ZVERSE that destigmatize disease-related human experiences through a fusion of digital and analog mediums. I am passionate about immersive storytelling to connect, educate, and inspire.
Webby Award for Highly Functional Healthcare Website, 2020
AS FEATURED IN
positions
year
2024
Chief Digital Innovation Officer, VUE Health
year
2024
CHIEF INNOVATION
OFFICER VUE HEALTH
year
2024
CHIEF DIGITAL
AI OFFICER
year
2024
Chief Digital AI Officer
year
2022 - present
FRACTIONAL
CMO TOPTAL
year
2022 - present
FRACTIONAL
CMO TOPTAL
year
2018-2022
HEAD OF DIGITAL
IONIS PHARMA
year
2018-2022
HEAD OF DIGITAL
IONIS PHARMA
year
2015-2018
Digital Transformation
Lead, Fresenius Kabi
year
2015-2018
Digital Transformation
Lead, Fresenius Kabi
year
2021 - present
BOARD MEMBER,
CXD PROGRAM
year
2021 - present
BOARD MEMBER,
CXD PROGRAM
SKILLS
01.
01.
GO-TO-MARKET & BRAND STRATEGY
Increase market penetration by identifying & realizing brand north stars.
02.
02.
PRODUCT LAUNCH & COMMUNICATION
Achieve a faster time to market with targeted stakeholder engagement.
03.
03.
OMNICHANNEL MARKETING & EXPERIENCE DESIGN
Establish commercial leadership with data-driven marketing and scalable design.
04.
04.
DIGITAL/AI TRANSFORMATION & CHANGE MANAGEMENT
Drive efficiency across the business value chain with strategic innovation.
05.
05.
DIGITAL LEADERSHIP DEVELOPMENT
Future proof your business and career with digital leadership skills.
Mission
To bridge the gap between science and people by leveraging immersive storytelling and an omnipresent creative, transforming complex healthcare narratives into meaningful, patient-centered outcomes.
Vision
To improve patient outcomes through enhanced access, leveraging creative innovation and digital technologies to transform how healthcare is delivered and experienced.
FEATURED WORK
'Do a Double Take' With Pop Icon Lance Bass
Connecting With Senior Patient Through Omnichannel Marketing
Transforming Women's Health with Patient-Centered Go-to-Market Strategy