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Zara Baker

HEALTHCARE MARKETING EXPERT, INTRAPRENEUR, DIGITAL SOCIOLGIST, MEDIA ARTIST, SPEAKER

I am an MIT-trained healthcare innovator and a former scientist with over two decades of experience that spans the US, EU, and internationally within agency and corporate environments. 

As a former scientist, I recognized the interconnectedness between creativity, holistic thinking, and impactful innovation early on. With this realization, I developed a creatively driven and AI-enabled approach to commercialization, helping over 50+ global conglomerates and startups establish sustainable market leadership and gain a competitive advantage.

My commitment to bridging the gap between science and people has enabled me to drive digital innovation for companies like Pfizer, AstraZeneca, Amgen, Merck, and J&J. 

Growing up in a multicultural household of artists and traveling at an early age gave me a unique vernacular that stems from empathy and the ability to challenge conventional thinking. I love pushing the boundaries of creativity with technology, whether it’s harnessing the power of  AI to redefine engagement or creating platforms like ZVERSE that destigmatize disease-related human experiences through a fusion of digital and analog mediums. I am passionate about immersive storytelling to connect, educate, and inspire.

AWARDS &
ACCOLADES

MM&M Best Multigenerational Campaign, 2022
United Nations Noble Change Initiative, 2021
Webby Award for Highly Functional Healthcare Website, 2020

positions

year

2024

Chief Digital Innovation Officer, VUE Health

year

2024

CHIEF INNOVATION
OFFICER VUE HEALTH

year

2024

CHIEF DIGITAL
AI OFFICER

year

2024

Chief Digital
AI Officer

year

2022 - present

FRACTIONAL
CMO TOPTAL

year

2022 - present

FRACTIONAL
CMO TOPTAL

year

2018-2022

HEAD OF DIGITAL
IONIS PHARMA

year

2018-2022

HEAD OF DIGITAL
IONIS PHARMA

year

2015-2018

Digital Transformation
Lead, Fresenius Kabi

year

2015-2018

Digital Transformation
Lead, Fresenius Kabi

year

2021 - present

BOARD MEMBER,
CXD PROGRAM

year

2021 - present

BOARD MEMBER,
CXD PROGRAM

SKILLS

01.
01.

GO-TO-MARKET & BRAND STRATEGY

Increase market penetration by identifying & realizing brand north stars.

02.
02.

PRODUCT LAUNCH & COMMUNICATION

Achieve a faster time to market with targeted stakeholder engagement.

03.
03.

OMNICHANNEL MARKETING & EXPERIENCE DESIGN

Establish commercial leadership with data-driven marketing and scalable design.

04.
04.

DIGITAL/AI TRANSFORMATION & CHANGE MANAGEMENT

Drive efficiency across the business value chain with strategic innovation. 

05.
05.

DIGITAL LEADERSHIP DEVELOPMENT

Future proof your business and career with digital leadership skills.

Mission

To bridge the gap between science and people by leveraging immersive storytelling and an omnipresent creative, transforming complex healthcare narratives into meaningful, patient-centered outcomes.

Vision

To improve patient outcomes through enhanced access, leveraging creative innovation and digital technologies to transform how healthcare is delivered and experienced.

FEATURED WORK