LOADING [0%]

Zara Baker

About Zara

Healthcare executive and former scientist bridging clinical discovery and market impact through AI‑enabled commercialization.

Operating at the intersection of healthcare, technology, and business, Zara has architected omnichannel infrastructure and growth engines, influencing more than $1B in enterprise value for global healthcare leaders. Her clients include global conglomerates such as Pfizer, AstraZeneca, Takeda, and Novartis, as well as 20+ high-growth biotech and digital health startups. Over her career, she has spearheaded the launch of 50+ successful products across the U.S. and international markets in the pharma, biotech, diagnostics, medtech, and digital health sectors.

With a foundation in Biology, Digital Media, Artificial Intelligence, and Health & Wellness from elite institutions such as MIT, Harvard Medical School, and Edinburgh Business School, Zara de-risks innovation for boards and founders by aligning breakthrough science to stakeholder and market needs, accelerating the path from clinical validation to category-defining market leadership. 

Driven by the belief that even the most brilliant science requires a powerful narrative to achieve real-world impact, she ensures that life-changing innovations and therapies achieve the adoption necessary to transform patient outcomes.

AWARDS &
ACCOLADES

MM&M Best Multigenerational Campaign, 2022
United Nations Noble Change Initiative, 2021
Webby Award for Highly Functional Healthcare Website, 2020

positions

year

2024

Chief Digital Innovation Officer, VUE Health

year

2024

CHIEF INNOVATION
OFFICER VUE HEALTH

year

2024

CHIEF DIGITAL
AI OFFICER

year

2024

Chief Digital
AI Officer

year

2022 - present

FRACTIONAL
CMO TOPTAL

year

2022 - present

FRACTIONAL
CMO TOPTAL

year

2018-2022

HEAD OF DIGITAL
IONIS PHARMA

year

2018-2022

HEAD OF DIGITAL
IONIS PHARMA

year

2015-2018

Digital Transformation
Lead, Fresenius Kabi

year

2015-2018

Digital Transformation
Lead, Fresenius Kabi

year

2021 - present

BOARD MEMBER,
CXD PROGRAM

year

2021 - present

BOARD MEMBER,
CXD PROGRAM

SKILLS

01.
01.

GO-TO-MARKET & BRAND STRATEGY

Increase market penetration by identifying & realizing brand north stars.

02.
02.

PRODUCT LAUNCH & COMMUNICATION

Achieve a faster time to market with targeted stakeholder engagement.

03.
03.

OMNICHANNEL MARKETING & EXPERIENCE DESIGN

Establish commercial leadership with data-driven marketing and scalable design.

04.
04.

DIGITAL/AI TRANSFORMATION & CHANGE MANAGEMENT

Drive efficiency across the business value chain with strategic innovation. 

05.
05.

DIGITAL LEADERSHIP DEVELOPMENT

Future proof your business and career with digital leadership skills.

Mission

To bridge the communication gap between science and people with a creatively driven, AI-enabled approach to storytelling.

Vision

To improve patient outcomes through digital technology, transforming how healthcare is delivered and experienced.

FEATURED WORK