CREATIVELY DRIVEN
AI-ENABLED
I am an MIT-trained healthcare innovator and a former scientist committed to bridging the gap between science and people with a creatively driven, AI-enabled approach to commercialization.
AWARDS &
ACCOLADES
MM&M Best Multigenerational Campaign, 2022
United Nations Noble Change Initiative, 2021
Webby Award for Highly Functional Healthcare Website, 2020
AS FEATUREd IN
SKILLS
Establish market leadership with a holistic service model designed to achieve a faster time to market through agility, digital efficiency, and cost-effectiveness.
GO-TO-MARKET & BRAND STRATEGY
Increase market penetration by identifying & realizing brand north stars.
PRODUCT LAUNCH & COMMUNICATION
Achieve a faster time to market with targeted stakeholder engagement and seamless launch planning.
OMNICHANNEL MARKETING & EXPERIENCE DESIGN
Establish commercial leadership with data-driven marketing & scalable design.
DIGITAL/AI TRANSFORMATION & CHANGE MANAGEMENT
Drive efficiency across the business value chain with strategic innovation.
DIGITAL LEADERSHIP DEVELOPMENT
Future proof your business and career with digital leadership skills.
FEATURED WORK
'Do a Double Take' With Pop Icon Lance Bass
Connecting With Senior Patient Through Omnichannel Marketing
Transforming Women's Health with Patient-Centered Go-to-Market Strategy
'Take Your Shot' With Quarterback Joe Montana
INSIGHTS
May 9, 2024
3 min read
Vue Health scopes out Ionis alum as new digital innovation chief
Previously, Zara Baker logged more than four years as head of digital and omnichannel strategy for Ionis Pharmaceuticals, during which...
WHAT CLIENTS SAY
Elijah Shypitsyn
Marketing Director, Digital Marketing, SEM/SEO
I had the pleasure of working alongside Zara in Chicago, Illinois a couple of years ago. She successfully spearheaded the digital transformation of a nationwide network of vein treatment centers. I was impressed by her deep expertise in automation technology and AI that she used to drive stakeholder value. Zara will be a huge asset to any diverse organization looking for digital transformation and marketing leadership.
Lesley Guilmette
President Alden Marketing Communications
I have had the pleasure of working with Zara on multiple website design and development projects. Her knowledge of digital media, dedication to every project, and collaborative spirit are extremely impressive. She is a joy to work with!
Roslyn Patterson
Strategic Global Executive, Board Director, Corporate Affairs
Zara is the DIGITAL CZAR! She is one of the most passionate, enthusiastic and expert digital marketers I've had the pleasure of working with. When I engaged Zara as a consultant, she helped me to establish the company's digital ecosystem, the strategy and now as my head of digital marketing, she is establishing a digital function to support the company today and well into the future. This includes creating a digital COE, the governance and building a team to deliver on the company's ambition and vision. I love working with her, she makes me better, smarter and matches me punch for punch in strategy and delivery. Zara is a brilliant digital architect, educator and professional.
Mina Nguyen
Director, Product Communications @ Pfizer, Strategic Communications
Zara's expertise in digital marketing, SEO, SEM, paid, organic and earned, and just about all things digital- is second to none. She is strategic and thorough, and an all-around pleasure to work with. She is great at working with all levels of an organization, and very focused on achieving goals- that actually move the needle. I highly recommend Zara and would love the opportunity to work with her again.
Quinn Sidon
Hiring for Marketing
Zara is all things marketing, and one of the savviest marketers I've ever met! She sees the bigger picture, and yet can track all of the necessary details at the granular level. She can create marketing strategies as well as execute the tactical aspects. If you're seeking a motivated full-stack digital marketer with branding and agency experience, coupled with expertise in marketing automation, she's your person!
ZVERSE
My dream space, where the boundaries of the virtual and real world merge to generate empathy simulations at scale.
The Vivid Nightmare Ends
