MIT-TRAINED CHIEF MARKETING & INNOVATION OFFICER
As a seasoned business leader and a former scientist with over 16 years of experience, I excel in developing marketing and digital strategies that drive profitability, growth, and long-term value creation.
My expertise includes digital and AI transformation, product marketing, and brand launch, with much of my experience focusing on the healthcare and technology sectors in agency and corporate settings.
My passion lies in bridging the communication gap between science and people through artful storytelling that goes beyond digital and physical mediums. Using a creatively driven, AI-facilitated approach, I have successfully spearheaded double-digit growth for companies like Pfizer, AstraZeneca, Takeda, Ionis Pharmaceuticals, Verizon, and Novartis, along with over 20 startups in the digital health, SaaS, and biotech space.
My interdisciplinary educational background includes degrees in biology (2008), digital media and marketing (2010), and artificial intelligence (2024) from Edinburgh Business School (EBS), UK, and the Massachusetts Institute of Technology (MIT).
AWARDS &
ACCOLADES
MM&M Best Multigenerational Campaign, 2022
United Nations Noble Change Initiative, 2021
Webby Award for Highly Functional Healthcare Website, 2020
AS FEATURED IN
positions
year
2024
Chief Digital Innovation Officer, VUE Health
year
2024
CHIEF INNOVATION
OFFICER VUE HEALTH
year
2024
CHIEF DIGITAL
AI OFFICER
year
2024
Chief Digital
AI Officer
year
2022 - present
FRACTIONAL
CMO TOPTAL
year
2022 - present
FRACTIONAL
CMO TOPTAL
year
2018-2022
HEAD OF DIGITAL
IONIS PHARMA
year
2018-2022
HEAD OF DIGITAL
IONIS PHARMA
year
2015-2018
Digital Transformation
Lead, Fresenius Kabi
year
2015-2018
Digital Transformation
Lead, Fresenius Kabi
year
2021 - present
BOARD MEMBER,
CXD PROGRAM
year
2021 - present
BOARD MEMBER,
CXD PROGRAM
SKILLS
01.
01.
GO-TO-MARKET & BRAND STRATEGY
Increase market penetration by identifying & realizing brand north stars.
02.
02.
PRODUCT LAUNCH & COMMUNICATION
Achieve a faster time to market with targeted stakeholder engagement.
03.
03.
OMNICHANNEL MARKETING & EXPERIENCE DESIGN
Establish commercial leadership with data-driven marketing and scalable design.
04.
04.
DIGITAL/AI TRANSFORMATION & CHANGE MANAGEMENT
Drive efficiency across the business value chain with strategic innovation.
05.
05.
DIGITAL LEADERSHIP DEVELOPMENT
Future proof your business and career with digital leadership skills.
Mission
To bridge the communication gap between science and people with a creatively driven, AI-enabled approach to storytelling.
Vision
To improve patient outcomes through digital technology, transforming how healthcare is delivered and experienced.
FEATURED WORK
'Do a Double Take' With Pop Icon Lance Bass
Connecting With Senior Patient Through Omnichannel Marketing
Transforming Women's Health with Patient-Centered Go-to-Market Strategy
